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Avoid these 2 huge mistakes when creating a digital product

Creating digital products is all the rave right now. We are seeing an uptick in the number of ebooks and video training flooding the market from nearly all niches. The reality is that many digital products are never seen by the intended audience. There is a reason for this. Avoid these 2 huge mistakes when creating a digital product:

What Does Your Analytics Say About Your Business?

When most entrepreneurs approach a coach or social media manager for help with their business, they focus on everything else besides their analytics. Their marketing, brand colours, logo, website, and email list are top of mind when deciding on improving their business. But all of these things are driven by your analytics. What does your analytics say about your business?

#1 rule of marketing

I'm focusing on marketing because it's the number one question that I keep getting asked by entrepreneurs who are joining dynamic business strategists. It's my free Facebook group of over 4000 entrepreneurs, where we help each other we share valuable information, keep each other accountable. We share tips and tools. So if you are not there, that is where you need to be.

5 things I look for in a coach

As a coach myself, I am always seeking out new coaches who can take me to the next level in business. I believe this is a necessity to grow a sustainable business. A coach is more than a cheerleader, but a person who can take you on a guided journey to where you need to be. All coaches are not created equal and while I am on the search for my next best coach, these are the 5 things I look for in a coach.

How to ramp up your visibility in 90 days

I want to talk to you about a client I currently have who ramped up their visibility in less than 6 months. This client came to me with a presence on Linkedin, but no real social media strategy. They were clear about their ideal clients but not a clear strategy of how to communicate with them consistently. They had great products and services and even a website but people still did not know they existed.

7 Ways to Manage your Overwhelm

Feeling overwhelmed and ready to just walk away? You are not alone. Many entrepreneurs experience this. Some more regularly than others. The point is that feelings of overwhelm sometimes comes with the territory of growing a business. Because there are things you cannot control; life happens and sometimes the ball drops.

How to get more clients to use your services/products

July 15, 2022
Adanna Austin
Online Strategies, Sales Strategy, Social Media Strategy

So you have started your business and you expect that clients will be knocking at your door begging for your product or service…but sadly it doesn’t happen.

Let’s make a digital product together

October 17, 2021
Adanna Austin
Online Marketing

So, let's talk about digital products. I wanted to talk about digital products because it's one of those things that I get asked a lot about during my coaching sessions. At some point in time during coaching, my clients usually ask me about what type of digital products they can start and the benefits of digital products. Let me tell you a little about my history with digital products. I did my first digital product in 2016 as an E-book. And it didn't sell! I sold a few copies but it didn't sell off the shelf and that was all my fault because I didn't understand that selling an E-book required the same amount of marketing as selling anything else.

I am giving away everything for free!

The easiest way to get new clients is to give away a lot of free stuff. There I said it. I know you must be cursing me at the back of your head and saying....is she mad? There is no way I can give away a lot of free stuff in my business. I will go broke!!! But the fact is that if you start by giving people what they want for free, eventually they will buy it. So let me explain before you get all riled up. If you have a brick and mortar store selling clothes for example, by no means am I suggesting you give your clothes away for free, but give your knowledge away. When a client enters your store and you start to interact, share with them the best colours for their skin tone, the best cuts for their body types, what the latest styles and fashion is and show them why certain outfits compliment them. Give away your knowledge for free!

Do I Need A Digital Product?

We have had many discussions about digital products. And the reason I've been harping on this topic is that business is changing and the environment is changing. The climate is changing and the economy is changing. We always want to keep abreast of what makes sense for our business. You may be thinking, 'Do I need a digital product?'

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