We have spent a considerable amount of time talking about finding your ideal client. But, the next logical question is what to do once you have found your ideal client.
I am sure you have heard the saying 'There is money in the niches'. The reason this is repeated so much is that it is so true. A successful business understands the importance of niche marketing. Let's explain what that means.
There are some huge misconceptions about marketing that are floating around the entrepreneur world. Today I want to discuss them and break down what you should be focusing on.
Selling should not be draining. It should not feel that way for you or the person on the receiving end of your pitch. Selling gets to be easy and fun if you decide it should be. The choice is all yours. Before you decide to start selling, there are a few things that you need to be very clear on.
Every Monday morning, the algorithms change and every social media platform you are on is sending you an update. Okay, not every morning, but often enough that things change in the blink of an eye and you can see your page reviews disappear and the things you took for granted are no longer easily accessible. The fact is that your social media engagement affects your business growth.
I know you must have read that headline and shake your head in disbelief. How dare I say that when so many entrepreneurs are struggling everyday to remain focused when they are faced with obstacle after obstacle getting in the way of their success right? But hear me out....
Content is the lifeblood of any business. Whether brick and mortar or an online business, you need to become versed in having 'conversations' with your audience daily. Your content is what leads to daily sales because your content is how you build a relationship with your audience so they know, like, and trust you.
Who doesn't want more sales? To wake up to emails or text messages saying that money was deposited into your account over night. Or a barrage of emails or messages with orders from enthusiastic customers?
Let me share a story of why having your Facebook ads not suck is important.
There once were two friends who wanted to get into separate businesses, Smarty and Silly. Smarty wanted to sell Pies and Silly wanted to sell Loaves of Bread.