There are some huge misconceptions about marketing that are floating around the entrepreneur world. Today I want to discuss them and break down what you should be focusing on.
Every Monday morning, the algorithms change and every social media platform you are on is sending you an update. Okay, not every morning, but often enough that things change in the blink of an eye and you can see your page reviews disappear and the things you took for granted are no longer easily accessible. The fact is that your social media engagement affects your business growth.
Excuses keep you back. They hold you back from success and it kills your motivation, drive and momentum. An excuse is any barrier you put up physically, mentally or emotionally that keeps you from completing what you set out to do.
Who doesn't want more sales? To wake up to emails or text messages saying that money was deposited into your account over night. Or a barrage of emails or messages with orders from enthusiastic customers?
Let me share a story of why having your Facebook ads not suck is important.
There once were two friends who wanted to get into separate businesses, Smarty and Silly. Smarty wanted to sell Pies and Silly wanted to sell Loaves of Bread.
People want to buy from people they trust and they like to look for the experts when they are ready to spend their money. Unfortunately, there are many people calling themselves experts who have no proof of their expertise. These people still get people to buy from them but their jig is short lived.
You are not trying to sell to everybody. I know you have this being said before because it so true. Many entrepreneurs are of the misguided belief that they need to cast as wide a net as possible to get more the most clients.
There is a huge misconception that once you are starting a business and to maintain a business you need to burn the candle at both ends. Don’t worry, I was also of that belief until I decided I did not want to be stuck in front my laptop for 10 hours every day Sunday to Sunday.
I spend 20 minutes per day engaging with at least 20 other businesses and I have seen an incredible increase in my views, likes, shares and comments. That only happened because I engaged with others.