What to do once you have found your ideal client!
We have spent a considerable amount of time talking about finding your ideal client. But, the next logical question is what to do once you have found your ideal client.
The importance of Niche Marketing
I am sure you have heard the saying 'There is money in the niches'. The reason this is repeated so much is that it is so true. A successful business understands the importance of niche marketing. Let's explain what that means.
Common Misconceptions about Marketing
There are some huge misconceptions about marketing that are floating around the entrepreneur world. Today I want to discuss them and break down what you should be focusing on.
3 factors to consider before selling
Selling should not be draining. It should not feel that way for you or the person on the receiving end of your pitch. Selling gets to be easy and fun if you decide it should be. The choice is all yours. Before you decide to start selling, there are a few things that you need to be very clear on.
10 ways to prepare for 2021
The new year feels overwhelming but have no fear, I am here to share with you 10 ways you can prepare for 2021.
Create content that sells
One of the challenges many of my clients face is creating content consistently that sells. You see, this is something that is not taught in school and when most people start a business, they focus on building a pretty website, have a splashy call card, and then maybe creating a flier that they hope will lure people to their business. And when it does not quite work out that way, they come to me and ask WHY?
The Importance of Engagement to Grow your Business
Every day more businesses are popping up and it is getting even more competitive to get in front of your ideal clients. It is no longer about who has the biggest budget or who has the loudest voice or even the most creative. Going into 2021, it is all about engagement.
Your Social Media Engagement Affects your Business Growth
Every Monday morning, the algorithms change and every social media platform you are on is sending you an update. Okay, not every morning, but often enough that things change in the blink of an eye and you can see your page reviews disappear and the things you took for granted are no longer easily accessible. The fact is that your social media engagement affects your business growth.
Stop making excuses!
Excuses keep you back. They hold you back from success and it kills your motivation, drive and momentum. An excuse is any barrier you put up physically, mentally or emotionally that keeps you from completing what you set out to do.
5 things you need to do before you start a business
Starting a business is no easy feat. In fact, having a great idea alone is not enough anymore. Gone are the days of build it and they will come. Now in order to build a sustainable business, you need to put in the work before you even officially launch the business.