Sales Strategy

Create Content That Sells

Create content that sells

One of the challenges many of my clients face is creating content consistently that sells. You see, this is something that is not taught in school and when most people start a business, they focus on building a pretty website, have a splashy call card and then maybe creating a flier that they hope will lure people to their business.
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What Do Political Parties And Entertainers Have In Common?

What do political parties and entertainers have in common?

The last 10 days were a whirlwind of activity on my social media. From election coverage to music videos, I am surprised how much commonality the two have. Trinidad and Tobago was swept away by the general elections held on August 10, but this is not about the results but about how they transformed social media as their main platform to educate, connect, inspire and motivate the masses.
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You Are Afraid Of Commitment

You are afraid of commitment

You either want it or you don't. In business, it is that simple. Yes, it may sound harsh but it is the truth. Do you want a business? Financial freedom? Time to spend with family? To create a difference and help others? To turn your passion into something sustainable? Well, commit to doing it!
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What we have learnt so far…

We have been in this business of helping other businesses exceed, grow and breakthrough new markets for quite a number of years and there are a few key things that we have learnt along the way. Some of them include: 1. Always keep learning Reading and educating yourself is key to your success. You never know too much. There is always a new way, a better way, a more unconventional way. How can you help your clients if you yourself are not educated about the products and services that are available on the market.
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