3 factors to consider before selling
Selling should not be draining. It should not feel that way for you or the person on the receiving end of your offer. Selling gets to be easy and fun if you decide it should be. The choice is all yours. Before you decide to start selling, there are 3 factors to consider that you need to be very clear on.
1. Get clear on who you are selling to
Everyone is not your ideal client and therefore you should not be pitching to everyone in your circle. Your family and friends may not be your ideal clients but a connection on Linkedin may be. Before you decide to sell, you have to determine who needs the solution you are offering. As well as, how would they like the solution delivered to them. One size does not fit all. And as an entrepreneur, it is your job to determine who they are, what your solution can look and feel like, and how it can improve their lives
5 ways to find your ideal clients
2. Do your research before selling
This week, I had 2 people jump into my DM’s on Linkedin pitching me on a product and a service that I do not need. It was very clear to me that they did not take the time to read my profile, what I do, or who I serve. One even told me that he knew I was into fitness and nowhere on my profile talks about fitness.
A great salesman does his research so that the solution they offer can solve specific challenges to a specific audience. There is value in niching down and getting very specific about who you are serving and how you are serving them.
Do not spam people’s DMs with copy and paste messages with the hope that one of them will land on the right person.
3. Take your time when selling
It does not happen overnight! All entrepreneurs have to spend time building a relationship with their intended audience. That’s why people follow you on social media. So you can engage with them and they get a chance to know, like, and trust you. This is why you also need to be consistent. Even when someone follows or connects with you, it means they are interested but may not be ready to buy today but maybe tomorrow!
Have fun building these relationships and sharing valuable information because it can make the difference between continuous sales and a referral or a one-off purchase.
The importance of engagement to grow your business
Are you ready to activate these sales that you need? Then grab the Activate Your Sales
Where you will receive training on:
- 3 things to get daily sales
- sales activities and sales goals
- Day 1- 5 of Sales Training
