10 simple but effective ways to increase sales

August 4, 2023
Adanna Austin
Sales Strategy

We all want sales. Every entrepreneur started their business with a focus on solving a specific problem and ultimately landing daily sales. Does it take work to get the daily sales? Yes. Is it impossible? No. However, to get to that stage of consistent sales, you have to ensure certain elements of your business are aligned. Here are 10 simple but effective ways to increase sales.

1.Sell to a specific niche audience

The first thing you have to remember is that you want to focus on a specific niche of people. We are not trying to sell to everybody but to specific persons who need and want our services. Focus on the quality of your audience, not the quantity.

Research their needs and wants and create a solution that speaks specifically to their challenge. Your niche audience can still be thousands of people but at least you will spend less time sifting through the noise.

Create client avatars by asking yourself some specific questions about their lifestyle and their needs.

Learn more here: 5 things to do when sales are not coming in

2. Focus on providing value

To convince someone to buy from you they have to trust that you are not a fraud or a scam. How do you do this? Well, you build trust by providing consistent value. By educating them about your expertise, inspiring and motivating them. By doing this, you build a loyal audience base who will quickly say yes to buying your offers.

Value can be shared in many ways eg. videos, stories, behind the scenes, free limited access. The key to the value is that you want to give your audience a taste of what it will be like to work or buy from you. You want them to get some value from your engagement even when they are not ready to buy. They have to trust that when they do decide to purchase that their challenges will be addressed.

3. Be consistent and frequent in your marketing

To build that trust we spoke about, you also need to determine how you will be frequently and consistently showing up in the lives of the people you want to sell to. It takes time to build trust and statistically it takes at least 5 to 7 touchpoints to convince someone you are the real deal. This requires frequency and consistency.

This means, that whenever they think about their challenge they must automatically think about you and your offer. This requires you to be present wherever they are both online and offline in a meaningful way. (Remember providing value!)

4. Sell multiple things to your audience

You can increase your sales by selling multiple things to your audience at one time. There is a bit of anxiety about relying on just one thing to bring in massive sales for your business. But, when you do your research and get to know your ideal clients inside and out then it becomes easier for you to break down your offers into bite-sized pieces so they get to ‘test’ you out before they move to bigger ticket items and you still make money.

There is much speculation and discourse around this idea but test it for yourself. Many of your clients are at different stages of the buying process so you want to provide them with the opportunities to buy no matter the stage. Start by getting great at selling one thing and then keep adding as you grow.

5. Upsell, Cross-Sell, and Bundle

I know you have heard this one before because it is true. Keep offering your audience more. Add value, add an incentive, add a bonus, but give them more at a different price and let them feel rewarded.

Depending on what you offer, sell 2 or more complimentary offers together. There is a reason fried chicken is sold with fries. Or you are given the offer to upsize. Or that snacks are placed by the grocery check out. Your audience will always be willing to buy more from you once you put the right offers together.

6. Pay attention to your existing clients

While you want to focus on acquiring new clients, do not neglect the ones who helped you get your first sales. Research has shown that repeat clients make up for about 80% of your sales. As an entrepreneur part of your marketing should be focused on keeping them engaged, informed, and entertained so they remain repeat clients.

7. Offer payment plans

Depending on what you offer, a payment plan may be your best bet. Especially, if you are offering a high ticket item, sometimes a payment plan can mean the difference between a hard no and a soft yes. A payment plan releases some of the financial burdens on your audience and gives you both an opportunity to get what you want. You get more sales and they get an affordable solution to their challenge.

8. Create urgency around your offer

Not all offers need to have an extended life span. Sometimes a short quick sale can create an incentive for your audience to act quickly and snag a deal. It also creates an illusion of exclusivity.

An urgent offer is not something you want to use too often but in those times when you want to rack up quick and fast sales, it works like a charm.

9. Show proof of solution

Your ideal clients want to know that you can provide the solution to their challenges. It is your responsibility to show proof of your solution through testimonials, case studies, or even behind the scenes. Your clients depend on these displays of the solution to build trust and feel secure in their buying power. When they are ready to purchase they have proof that others have bought and are reaping the rewards.

10. Collaborate

Get in front of somebody else’s audience! Collaboration can catapult your business to the next level and get you abundant sales…if done correctly. The key to dynamic collaborations is finding someone who shares your ideal client and is offering a complementary solution to your solution.