The excitement of starting your own business venture is exhilarating. You have your perfect product or service and you have clients pounding at your door. Things are exactly how you envisioned. Fast forward to three months later and besides dealing one on one with your clients every single day you have to balance your books, post pictures and notices on your social media platforms, you have to update your website on a weekly basis, you have to network at least twice a week, then develop strategies to grow your business even further which may mean bringing in new staff and new salaries and paying taxes and NIS plus still find time to spend quality time with your family. It gets overwhelming pretty fast!
But the good news is that you do not have to do it alone. Not because it is your dream means that you have to be chief cook and bottle washer. In fact, many businesses fail because the owners do not relinquish some control of the day-to-day activities of their venture. Some of the most successful business owners understand that they need to outsource some of the running or activities of their business so they can focus on their strengths in the business. The time you may take to load a new blog or post pictures to your Facebook page can be spent meeting with clients and closing a new deal. The revenue you make taking care of the core of the business will far outweigh paying someone to take care of the back-end items.
Outsourcing does not mean not understanding the methods and procedures. In fact, it means that you manage what is done from a distance. It means you understand your revenue and expenditure but you hire somebody to do the paperwork. It means you have an eye for detail and you understand how your website should look but you hire somebody to create the design and populate your site.
Some of the most common outsourced jobs include:
Web developer/graphic artists
Accountant
Sales
Packaging and Distribution
Social Media Management
Writing/Editing/Blogging
Outsourcing is one of the best things you can do for your business.
If you are thinking of starting to outsource some of your tasks then let’s discuss where you can begin.
Marketing is like a dating app
Marketing and dating apps have a lot more in common than one might think. Both are about presenting yourself in the best light possible and trying to attract the attention of potential customers or partners. And if you need a perfect example of how marketing is like a dating app, look no further than the Indian Matchmaker on Netflix.
My anxiety would rock my whole world. I would not be able to function in work or at home. I became increasingly anti social. I had trouble breathing daily and my body was in constant pain.
The last 10 days were a whirlwind of activity on my social media. From election coverage to music videos, I am surprised how much commonality the two have. Trinidad and Tobago was swept away by the general elections held on August 10, but this is not about the results but about how they transformed social media as their main platform to educate, connect, inspire and motivate the masses.