The Marketing Strategy Secrets nobody shares with you!
Marketing is NOT advertising!
Marketing and sales work together!
Your Marketing Strategies need to align to your overall goal
Mindset Reset for Entrepreneurial Success
As a coach, I have a few go-to people who help me in staying focused while I work on my mindset. Arlene Ross is one of them. She is a Life Transformation coach and one of my best friends for…
Trademark Registration, the Gateway to Brand Protection
The legal side of operating a business is often overlooked. For my clients and me, we turn to the experts for advice when it comes to trademarking our offerings. We turn to Akilah Phillip of Let's Talk Intellectual Property Read what she had to say about Trademark Registration, the Gateway to Brand Protection.
The real reason you are burnt out
Many of my clients are moms trying their best to navigate this world of entrepreneurship while still holding full-time jobs. I decided to get the low down from Life Design Coach for Moms, Tanya Dickson. This is her advice on the real reason you are burnt out.
The future of events
Let us introduce you to TCJ Events, my go-to event planners. I asked its founder Tisha Jack to share some pointers with my audience about the future of events. This is what she had to share.
With over 10 years of experience in Event Management, we couldn’t predict such a drastic change in an ever-booming industry. Coming together is human nature. We don’t think any of us were prepared to be planning events that didn’t include just that.
Do You Need A Virtual Assistant?
One of the things that really helped me scale my business was hiring staff. A team is a game changer once you find the right fit of people. I have been fortunate enough to find two fabulous virtual assistants who have no just helped me scale my business but support my vision and increase my revenue. Do you need a virtual assistant? Maybe. I think a VA is one of the first people you should add to your team besides an accountant. I asked my VA Rachael Hunte to share her expertise as a VA coach of what you should be looking for and how to manage your expectations.
I am giving away everything for free!
The easiest way to get new clients is to give away a lot of free stuff. There I said it. I know you must be cursing me at the back of your head and saying....is she mad? There is no way I can give away a lot of free stuff in my business. I will go broke!!!
But the fact is that if you start by giving people what they want for free, eventually they will buy it. So let me explain before you get all riled up. If you have a brick and mortar store selling clothes for example, by no means am I suggesting you give your clothes away for free, but give your knowledge away. When a client enters your store and you start to interact, share with them the best colours for their skin tone, the best cuts for their body types, what the latest styles and fashion is and show them why certain outfits compliment them. Give away your knowledge for free!
Do I Need A Digital Product?
We have had many discussions about digital products. And the reason I've been harping on this topic is that business is changing and the environment is changing. The climate is changing and the economy is changing. We always want to keep abreast of what makes sense for our business. You may be thinking, 'Do I need a digital product?'
Do You Have A Marketing Plan?
The one thing I know for certain when most people start working with me is that they do not have a Marketing plan. They may have a social media page and even a website and even an email list, but they have no idea how to make all these things work together. A Marketing plan is an outline of how you convey your message to your audience. It is a combination of the tools that you will use to convey the message as well as where you will convey these messages. But there are some major decisions you have to make before you even decide to show up to your audience.
#1 way to lose a sale
Many sales strategies are floating around and being taught to entrepreneurs. Depending on your business model, some strategies work and some don't. What we can agree on is that it is never a one-size-fits-all. And that there is 1 strategy that does not work and can get you reported and even banned for a scam. This is the #1 way to lose a sale...