We have spent a considerable amount of time talking about finding your ideal client. But, the next logical question is what to do once you have found your ideal client.
I am sure you have heard the saying 'There is money in the niches'. The reason this is repeated so much is that it is so true. A successful business understands the importance of niche marketing. Let's explain what that means.
There are some huge misconceptions about marketing that are floating around the entrepreneur world. Today I want to discuss them and break down what you should be focusing on.
Selling should not be draining. It should not feel that way for you or the person on the receiving end of your pitch. Selling gets to be easy and fun if you decide it should be. The choice is all yours. Before you decide to start selling, there are a few things that you need to be very clear on.
Every Monday morning, the algorithms change and every social media platform you are on is sending you an update. Okay, not every morning, but often enough that things change in the blink of an eye and you can see your page reviews disappear and the things you took for granted are no longer easily accessible. The fact is that your social media engagement affects your business growth.
So, in this blog post, my focus is to help you understand that your processes must be optimized for the best performance. Companies like Apple, Google, Ferrari, MacDonald's, Disney, etc apply this concept of ensuring they work in operational excellence that's why they are market leaders.
Content is the lifeblood of any business. Whether brick and mortar or an online business, you need to become versed in having 'conversations' with your audience daily. Your content is what leads to daily sales because your content is how you build a relationship with your audience so they know, like, and trust you.
Why is visibility important you may ask? Well, if they don’t know you exist, then they would not buy from you. It is as simple as that. When you decide to start your business, one of the major issues you will stumble across is how to get visible. Visibility leads to sales even if you are selling a very exclusive commodity.
I spend 20 minutes per day engaging with at least 20 other businesses and I have seen an incredible increase in my views, likes, shares and comments. That only happened because I engaged with others.
I didn't realise alomst 5 years ago how much of what I said affected the outcome of my life. I thought I was positive thinking but it turned out I was sabotaging myself everyday because of habits I had picked up along the way.