3 reasons you need a sales funnel…besides money!
Everybody needs a sales funnel in their business. A sales funnel is the journey you carry your audience through as they build know, like, and trust with your brand so they can ultimately buy from you. But there are other reasons you need a sales funnel…besides money. A sales funnel is not just about bringing in the money in your business even if that is the ultimate goal. But as an entrepreneur, you also want to acutely aware of the other functions of your funnel. These are 3 reasons you need a sales funnel….besides money
1. To grow an active and engaged audience
If you are seripus about making revenue, then you need an active and engaged audience. The funnel allows you to build your audience and attract your ideal clients to your business. The focus should be on the quality of your active and engaged audience and not on the quantity of your audience. Your funnel, through the content you share, should attract those people who need and want your offering and are excited to build a relationship with your brand. This is just one of the main reasons you need a sales funnel.
Here are 5 ways to find your ideal clients
2. To build know, like, and trust
Tied into growing an active and engaged audience is building trust with your audience. People buy from those they trust. You build trust through your sales funnel by intentionally and purposefully sharing information that will inspire, motivate, educate and entertain your audience. Building trust does not happen overnight. But with a consistent content strategy tied into your sales strategy, that trust can be developed much faster.
Building trust means that not only will they buy from you, but they will also become your biggest cheerleaders. They will recommend your offering to others. And they will continue to buy from you over and over again for an extended period.
Here are 5 ways to create content to get daily sales
3. You need a sales funnel to build brand authority in your niche
You want to be known as the brand authority in your niche. Because most entrepreneurs are operating in a crowded market and have to determine what differentiates your brand from your competitors. A sales funnel that actively outlines, specifies, and shows the differentiation between your brand and others doing the same or similar is the beauty of a sales funnel.
Your sales funnel can carry your audience on a journey of discovery and solutions that they never expected. Once you understand how a funnel works and the power of an activated sales funnel, you can set up your business to attract multiple streams of income and several passive income streams.
A sales funnel is more than nice to have. It is a need to have. But it does not need to be complicated or overextended. Your content drives your sales funnel. It is the content that you use to inspire, motivate and educate through a series of posts, emails, blogs, infographics, and videos.
So, even if your ultimate goal is to be the next Steve Bezo, understand, that to get there, you need to understand not just the fundamentals of business, but how a sales funnel can be used for other things that lead to the money.
Want to learn more about sales funnels and how they are created? Grab your training on becoming a Sales Champion
This 5 part series includes:
- Mindset for Daily Sales- because you have to believe that sales are easy and possible for you every day
- Selling with Ease- because selling is not supposed to be hard and you are overcomplicating the process
- Pricing for Profit- because you need to price for profit every time to grow and expand your business
- Sales Funnel and Digital Product Creation- because you have to sell multiple things, multiple times, and a simple sales funnel gets you there faster
- Triple your income with strategies- because, without a strategy, your sales will fall flat
I use all of these steps every month to create a sustainable and growing business. Take these pieces of training and implement them step by step into your own business to get the results you desire.
