3 ways to market your business when you have no budget
As a new entrepreneur sometimes it hard to find the money you need to do everything you want to do in your business. You know that you need to be visible and position yourself as an expert in front of your ideal clients everyday but boy oh boy where do you get the money to do this?
Well let me share with you 3 easy ways to market yourself on budget
- Set up your social media
Social media is ultimately free and while we all agree that doing ads is the fastest way to get clients, on a budget you just need to be creative. Whether on facebook, instagram, twitter, linkedin on pinterest, the key is not to just start a business page but invite people to like the page; share your biz pages to your personal pages; engage with everyone who visits your page and more importantly like, comment and engage in groups on facebook and linkedin specifically if your ideal clients are there. On twitter, follow, retweet and comment on the opinion leaders in your field. Ask relevant questions and participate every single day so that people will know, like and trust you and ultimately buy from you
- Start blogging
This is one of the things I encourage all of my clients to do. Having a blog is an easy to establish your self as an opinion leader. It is your voice, your words and your point of view. Blog at least 2 to 3 times a week and share it everywhere your ideal clients can be found. Again respond to any questions or comments posted on your blog and keep it active with consistent blogging
- Collaborate
a. There are many different ways to collaborate. Find a business that offers a product or service that is complimentary to yours and approach the owner with a striking reason why the two of you should team up and work together.
b. In keeping with suggestion 2 of blogging, try reaching out to other bloggers or publications and request to contribute as a guest blogger. This way you get in front of thousands of other people you may not have had access to previously. Ever wonder why so many people run behind HuffingtonPost even though they do not get paid?
c. Let your voice be heard. Podcasting is a great medium. Like guest blogging, requesting to be a guest on a popular podcast show that targets your clients is ideal for getting your name out there.
So there you have it folks, 3 easy ways to market your business on no budget. Because we all know and can agree that without a marketing plan and with a strategy to get visible you more than likely can be struggling to grow your business weeks, months and years from now.
Still not sure where to start? Then hop on a free discovery call with me and let’s talk about where your business currently is, where you want it to be and work together to develop the strategies that will work for you.
