There’s always more than one way to do something, and this applies to business as much as it does to cooking your favourite meal. Everyone has their own methods and preferences. Your mom, your aunt, or your best friend might cook the same dish differently, yet each version is delicious in its own way. This principle holds true in business: it’s not my way or the highway; it’s your way.
When building your business, the strategies I use may not work for you. It would be best if you created a business plan that makes sense for you. There’s a lot of training out there claiming to have the one true method for success—whether it’s to get eyes on your reels, drive traffic to your website, or increase sales. However, these strategies might work for their clients and their demographic, but may not be suitable for yours.
Understanding Your Business Context
The key is to understand your business context. It would be best if you considered who your ideal clients are, where they are located, and what tools and resources you have available. As a coach who works primarily with people in the Caribbean, I’ve learned that business practices can differ significantly based on location. While there are similarities, the way we speak to our audience, our messaging, and how we ask for the sale can vary greatly.
Take advice with a grain of salt and contextualize it within your business environment. A strategy that works for a coach with a different demographic, location, or stage of business might not work for you. Your systems may need to be different based on whether you’re a startup or have been in business for several years.
It’s important to do your market research, understand your audience, and decide on strategies that make sense for your lifestyle and business goals. Whether it’s your email strategy, content strategy, follow-up strategy, or invoicing and payment systems, you need to find what works best for you.
Choosing the Right Strategies for You
Everyone’s lifestyle is different, and your business should fit into your life, not the other way around. A coach who is single and has no dependents might be able to work 12-hour days, while another coach with a family may need to structure their business differently. It’s about finding strategies that align with your lifestyle and business needs.
This diversity in strategies is often overlooked. We see one successful method and assume it should work for everyone, but this is not true. There are countless marketing and email strategies, just as there are numerous platforms to choose from. Your job is to figure out which combination of these strategies will move you from where you are to where you want to be.
For instance, I follow two coaches offering similar services. One leans heavily into social media, sharing videos, reels, stories, and daily posts. The other focuses more on email marketing, sending valuable emails and asking for sales mainly through that channel. Both achieve excellent results, but they have chosen strategies that fit their lifestyle, goals, and audience.
Remember, it’s not a one-size-fits-all approach. We all have to market our businesses and ask for sales, but how we do it should depend on our unique circumstances. Based on your lifestyle, resources, and audience, you might decide to lean more into one strategy over another.
Creating a Balanced Approach
You don’t have to do everything perfectly from the start. Growing a business is a learning process, and you are constantly evolving. If you’re struggling to see the results you want, it might be because you’re trying to do too much at once. Instead, focus on what makes sense for you and lean into those strategies.
Feel free to reach out with any questions. I’m here to help you navigate these decisions and find the best path for your business. Let’s have a conversation and figure out what works best for you, so you can achieve the results you desire.
Remember, it’s your business and your way. Embrace the journey, learn, and grow. And don’t hesitate to reach out for guidance along the way. You’ve got this!
