Branding That Sells: Why Looking Good Isn’t Enough
When you hear the word branding, what’s the first thing that comes to mind? For many entrepreneurs, it’s a logo, a colour palette, or a snappy tagline. These visual elements are important, yes, but they are only the surface. Real branding goes much deeper. It's not just about looking good. It's about being remembered and driving the action that keeps your business growing.