Finding Content for your Business is easy!

As an entrepreneur, one of the things you have to master early on in business is an understanding of what content is, where it can be found, how to share it, and when to share it. Finding content for your business is easy! Content is how you communicate with your audience about the solutions that you provide for them. It is through your content that you build know, like, and trust with your audience.

Some Examples of Content

When we think of content, many entrepreneurs assume it means creating a flier with a list of things they can do. And while a flier can be a useful piece of content, there are other examples of content you can incorporate into your business. For example:

1. A video
2. A long format story
3. A picture/meme
4. A question/quiz
5. An article/ blog

Using multiple types of content to engage with your audience ensures that you are communicating more clearly with those who need to hear from you. Always remember that your clients consume content in different ways. And depending on the platforms you are using to communicate with your audience, some pieces of content are more dynamic than others. But test using multiple types of content to see which ones your audience responds to. And the start to create content to get daily sales

Where to find content

The irony is that content can be found everywhere if you are intentionally looking for it. This has been the biggest challenge for most people who have started their business.

They always ask me where to find content to post consistently because they do not want to sound like a broken record.

These are the steps I usually take to find content

1. I look at the questions my clients are asking me about my business and turn the answers into pieces of content
2. I look at what others in my niche are talking about and turn the trending conversations into pieces of content
3. I look at trending articles/memes/videos in my niche and I turn them into pieces of content (Google Alerts are a great resource)
4. I look at trending conversations outside my niche and spin them into pieces of content

Content is all around you and if you are actively working in your business, every conversation or interaction with your clients, suppliers, or even influencers will provide you with content that you can share with your audience

When to share content

The next popular question is when to share the content. The simple answer is to share the content every day as much as you can. We are building businesses in a competitive world, so you want to position yourself as the solution to the problems of your ideal clients.

To do that, you have to show them that you understand their challenges and show them the solution, through the content you share. Which means you have to be consistent in sharing your content. It does not mean being tied to your computer every day all day, but it does mean being strategic and making your presence known and felt where your ideal clients are by showing up frequently…in most cases that means every day in various ways.

How to repurpose content

The thing I love to do most of all with my content is repurpose my content. Because many times your ideal clients need to hear the message a few times before they get it!

What does repurposing mean? Well, it means taking older pieces of content and resharing them with your audience. It also means taking one piece of content and sharing it in multiple ways.

Here are some examples:

1. If I wrote an evergreen blog 12 months ago, (evergreen means content that does not get old), once the information is still relevant to my audience, I can share the blog again with a new call to action or new heading or even with some updated information if necessary.
2. If I do a video explaining a concept, I can 
3. Transcribe the video and create 2-3 posts about the concept
4. Repurpose those posts and turn them into 2-3 emails
5. Take those emails and turn them into a blog
6. Take the video and turn it into an infographic

The point is how you look at the content you are creating. This blog you are reading came to life because of 

a. A video I did a few days ago on my Facebook page.

b. This will also be sent as an email to my audience. 

c. The video will also be shared on my Youtube channel

d. The audio will be used for my podcast. 

e. And I will share this blog again in 6 months. 

I have given 1 piece of content at least 6 opportunities to be heard by my audience. This is the power of the content you are creating for your audience.

Learn how to take one piece of content and create 5 pieces of content to increase your visibility.