Many entrepreneurs struggle with how to make their ideal clients buy from them over and over again or how to make them buy more of what you offer. The secret is in the upsell. Upselling simply means providing them with an additional, sometimes higher price offer that is even more valuable than what they originally bought. Most businesses upsell to increase their profitability.
To persuade your audience to buy something bigger, better, and sometimes more expensive, you have to entice them with a sweetener. You have to make the offer logical based on what they previously bought and at the same time so enticing that the obvious answer is yes!
This sweetener could be an add-on like a VIP Call, access to the next logical offer if they buy it all now, or even priority to your most valuable offer. The key is to persuade your audience to make the purchase immediately. We already know that most persons buy based on emotions and not on price, so tap into the emotional need for your solution.
Upsell your offers by highlighting additional benefits
What are the additional benefits of your offer? These are benefits that will take your ideal clients to the next level. These benefits are covered by your top-tier clientele and should also have a feeling of exclusivity attached.
Additional features can include a coaching call, a VIP Day, a 1 on 1 experience but the experience is that they will get their challenges solved in a much quicker time because of these features.
Upsell your offers with a VIP experience
Give them the VIP experience. Most businesses do not factor in a VIP experience for their clients. What would this look like and feel like for yours? What solutions would they expect from a VIP experience?
Many of your ideal clients want their challenges solved now and fast! This is what the VIP experience is all about and using this as your upsell, will also help you charge what your heart truly desires and get you closest to working with your ideal clients. Because the cost would not be an issue. The benefits and value of the experience will outweigh the cost.
A VIP experience should be exclusive; have added benefits; its value should be tangible and intangible; it should be obvious why this is a VIP experience as compared to all the other offerings
Upselling is a great way to make more money while delivering more value. The value is what makes an upsell dynamic. More money = More value. More value = Faster results.
If you are thinking of ways to upsell your offers and you feel stuck, then schedule a 15-minute consult with me, and let’s get you set up for your next big upsell
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