Dynamic Business Growth -

Market in the Slow Season: Proven Strategies to Stay Profitable

Even the most successful businesses go through a slow season. It’s normal. What matters is how you prepare for it and how you market during it. If you wait until business slows down to start promoting your offers, you’re already too late. The key is to build momentum before your slow period arrives and have a plan in place to keep money flowing in.

How to Build a Client Experience That Keeps Customers Coming Back

When most business owners think about sales, they focus on getting new clients. They invest energy in attracting new eyes to their website, social media, or email list. While new leads are important, a massive opportunity often gets overlooked: the clients you already have.

No More Guessing: How to Set Realistic Revenue Targets and Actually Hit Them

When you first started your business, it probably wasn’t just about having freedom or calling your shots. You wanted to earn. To pay your bills without stress. To cover your insurance, save for your child’s education, enjoy a vacation, and still have enough to pay yourself properly.

Branding That Sells: Why Looking Good Isn’t Enough

When you hear the word branding, what’s the first thing that comes to mind? For many entrepreneurs, it’s a logo, a colour palette, or a snappy tagline. These visual elements are important, yes, but they are only the surface. Real branding goes much deeper. It's not just about looking good. It's about being remembered and driving the action that keeps your business growing.

Burnout Is Not a Badge: Why Boundaries in Business Matter More Than You Think

When you start your business, especially an online one, the temptation to always be available is strong. You may feel the urge to reply to every message the second it comes in — even if it’s at 2 AM or while you're in the middle of dinner with your family. Many entrepreneurs fear that if they don’t respond right away, the opportunity — and the sale — will disappear.

How Smart Entrepreneurs Are Using AI Without Losing Their Brand Voice

Artificial Intelligence (AI) has become a hot topic in the business world. Everywhere you turn, there are discussions, debates, and new tools promising to revolutionize the way we work. Yet, many entrepreneurs are still hesitant to embrace AI—especially when it comes to content creation and brand messaging. The fear? Losing their unique voice and sounding like every other business using the same AI-generated captions, scripts, and responses.

Finding the Balance in Your Business: Front End vs. Back End

Every year, I sit with my clients for a strategic planning meeting. We map out everything we want to accomplish for the year. Naturally, a big part of that planning revolves around marketing—deciding how to show up, where to show up, what to say, what to sell, and setting revenue goals.

How to Book Out Your Year in the First Quarter: A Winning Strategy for Entrepreneurs

As an entrepreneur, ensuring a steady flow of income throughout the year requires strategic planning. One of the most effective strategies I use is dedicating the first quarter of the year to sending out proposals to my ideal clients and target organizations.

Get the Help You Need to Grow Your Business

As a business coach, I often see entrepreneurs struggling with the same challenge: not enough time. This morning, I had a conversation with one of my clients about her next steps, and her biggest obstacle was exactly that—time management.

Four Essential Steps to Take Before Starting Your Business

February 12, 2025
Adanna Austin
Uncategorized

Starting a business is an exciting journey, but before you rush into branding, website creation, or social media promotions, there are critical steps to take that can make or break your success. If I were starting a new business today,…

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